Bulk Makes The Switch From Protein Powder To Active Nutrition Brand
Working to create a more trendy and aesthetically pleasing brand identity, Bulk reached out to Robot food packaging bags for the third time to begin to appeal to a wider audience. Keeping in mind that health and wellness are growing more popular with each passing day, Robot Food Packaging expertly crafted a look that would lure fitness advocates and health proponents alike. The neutral sage green, beige, and black tones used to differentiate the product lines give bulk a prim and delicate identity that serves to grab the attention of both loyal, long-time customers, as well as newbies.
Over 87% of Bulk pouches are fully compostable pouches, using a triple-layer of natural cellulose, biodegradable film and FSC-certified paper. Bulk flat bottom pouches are now made from 100% home-compostable and biodegradable materials.
As more people recognize the significant role fitness and, more importantly, nutrition plays in their daily lives, the extensive range of products offered by bulk™ means that it is perfectly placed to answer the needs of many.
To elevate bulk™ from perceived commodity to an aspirational lifestyle brand, Robot food packaging bags chose to break away from the confines of the category and instead create a clean, confident and consistent identity, inspired more by lifestyle fashion and contemporary health and beauty brands.
Another integral part of the brand’s repositioning is a renewed focus on sustainability. 95% of capsule and tablet packaging is now plastic-free, along with 93% of product pouches, which are also home-compostable. These decisions are part of the company’s wider pledge to become a completely plastic-free business.
Therefore, if you also would like to switch to compostable pouch, lead the market like Bulk, please contact BPS for a suitable packaging solution!
Click the below link and connect with BPS that offers a variety of sustainable packaging solutions:
Blog Editor: Paul
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